nba nike fly uniform
& launch campaign

Atlanta Hawks

My Role

Lead ideation and created the uniform design, logo wordmarks, color palette, court visuals, and all coordinating marketing materials across all channels. 

project type

Uniform Design, Environmental Design,  Digital Marketing

project

Every year, Nike, the NBA, and the 30 NBA teams launch specialty "City Edition" uniforms to celebrate the teams' cities and tell their stories. Each team unveils the uniform, matching court, and storyline through an omnichannel launch campaign that spans across digital, outdoor, and in-arena marketing.

brand