nba all-star weekend social toolkit

NBA TV

My Role

Ideated and designed lead-up, live, and recap content to promote and cover All-Star weekend players and events.

project type

Social

project

NBA All-Star is a basketball exhibition game hosted every year by the NBA that showcases 24 of the league's star players. It is the featured event of NBA All-Star Weekend, a three-day event which goes from Friday to Sunday. Other notable events of the weekend include the Skills Challenge, 3 Point Contest, and Slam Dunk Contest. NBA TV promotes and covers the entire weekend on social.

brand