peach city edition
launch campaign

Atlanta Hawks

My Role

Designed and executed campaign creative toolkit and launch graphics. Art directed uniform laydown photoshoot and executed jersey swaps retouching.

project type

Digital Marketing

project

Every year, Nike, the NBA, and the 30 NBA teams launch specialty "City Edition" uniforms to celebrate the teams' cities and tell their stories. Each team unveils the uniform, matching court, and storyline through an omnichannel launch campaign that spans across digital, outdoor, and in-arena marketing.

brand