Atlanta Hawks
My Role
Ideated and developed creative toolkit. Designed all templates and packaged toolkit elements into libraries for internal sharing. Many creatives throughout the organization used the creative toolkit to design various projects, including some of the pieces below, under my art direction.
project type
Social Media, Digital Advertising
project
Various digital advertising pieces across social, web, email, and mobile app highlighting Hawks membership, ticketing, roster updates, tentpole events, exceptional player performances, and more. Below samples are select pieces from multichannel campaigns.
brand
projects
2023 playoffs social toolkit
2022 playoffs social toolkit
2021 seasonal toolkit
various ancillary social pieces and digital campaigns